Analytics and KPIs

You can use Kiwi to collect information about user interactions with the app. This allows you to create metrics to analyze the performance of your app. By default Kiwi will generate the following KPIs:

KPI	Description
Total Installs	The total of all app installations tracked by Kiwi
New Installs	The total of app installations tracked on the previous day.
Daily Active Users (DAU)	The amount of unique devices that used your app on the previous day.
Monthly Active Users (MAU)	The amount of unique devices that used your app on the last 30 days period.
New Subscriptions	The amount of new subscriptions created on the previous day.
Canceled / Expired Subscriptions	The amount of subscriptions canceled or expired on the previous day.
Renewed Subscriptions	The amount of subscriptions renewed on the previous day.

You can access the KPIs at the app Dashboard on the Admin interface.

Platform Events

Kiwi will collect the following events automatically when integrated with the app. These information is available for the BI team to extract reports. If you need any help, please contact the BI Team on #bi-support channel at Slack.

User / Device engagement

The following events are tracked automatically related to user actions.

Event ID	Description
INSTALL	Generated when the user installs the application.
OPEN	Generated everytime the user opens the application
PROFILE	Generated when the app requests the profile information
APP_UPDATE	Generated when the application updates to a new version
USER_UPDATE	Generated when the application updates the user profile
REINSTALL	Generated when Kiwi detects an app reinstallation

Push Notifications

The following events are tracked when sending Push Notifications.

Event ID	Description
PUSH_RECEIVED	Generated when the device receives the push and display the notification
PUSH_OPEN	Generated when the user interacts with the push notification

Feedback

The following events are tracked when collecting Feedback.

Event ID	Description
FEEDBACK	Generated when the user submits a feedback through Kiwi

Monetization

The following events are tracked when using Subscriptions and Purchases

Event ID	Description
BILLING	Generated when the user is billed either by a subscription or purchase
SUBSCRIPTION	Generated when the user activates a subscription
SUBSCRIPTION_RESTORE	Generated when the user restores a subscription
SUBSCRIPTION_EXPIRED	Generated when the subscription expires and a renew was not successful
SUBSCRIPTION_CANCELLED	Generated when the subscription is canceled by the user
SUBSCRIPTION_RENEW	Generated whem the subscription is successfully renewed

Scenarios

The following events are tracked when using the Scenarios

Event ID	Description
SCENARIO_MIGRATE	Generated when the user is migrated from one scenario to another

Custom Events

For application specific event tracking Kiwi provides a Custom Event that can store any app specific type and payload.

Event ID	Description
CUSTOM	Events specific to the app with it's own app type and payload